Citadels Contributor / Blogging Guidelines

Thanks for your interest in contributing to the content marketing of Citadel’s. Below you will find details on the types of posts we look for and specifics about our editorial process.Our editorial mission is to advance the practice of land use and its relationship to the environment.  While the core of our blog has been how-to posts, we have broadened our editorial focus and will now consider useful posts that truly aim to move this industry forward.

Our Audience

While we educate anyone who uses and use and the environment, are ideal reader is the home owner audience at large and small to mid-sized B2B and B2C organizations.

Submission criteria

We have a limited number of publishing slots available to guest contributors and we will only accept posts that satisfy the following criteria:

  • Posts need to advance the practice of land use and its beneficial impact on the environment. We will only accept posts that provide new insights for real property owners (i.e., we’re not looking for posts with rehashed ideas).
  • Post need to be useful. While posts do not need to be step-by-step how to, they need to include a specific take-away or key thought.
  • Post need to be logical and interesting to read.
  • Post need to be specific to the issues of land management and the environment.

These are the specific types of posts we look for:

How to posts:  We look for detailed posts that very clearly outline how to do something; templates, checklist, and step-by-step approaches work well. Examples include:

  • How to put together an operational calendar for gardening.
  • Seven things to consider when buying real estate. 
  • An easy planning worksheet that will jump-start your carbon neutral or regenerative lifestyle.

Thought leadership posts.  Land management and regenerative living is an industry that is evolving quickly, and we want to be evaluating trends and figure out what is coming next. Are their conversations you think we need to have to move the industry forward? Is there something going on that you want to call out that is not true or not working? What are the current trends? Examples include:

  • Residential Living: The fallacy that medium sized lots can be environmentally neutral.
  • Six ways that the regenerative land management backlash is getting it wrong.

Regenerative Land Management career posts.  While Regenerative Land Management and Lifestyles are evolving as a discipline, so too have the careers of many of our readers. We’re looking for posts that share personal experiences or concrete ideas on what our readers need to be considering as they plan their careers. Examples include:

  • Regenerative Land Management or Regenerative Lifestyles best practices: Five tips for the modern land manager.
  • Regenerative Land Management / Regenerative Lifestyles for career development.

Content Marketing Tools and Technologies Posts.   We will consider posts that profile specific content regenerative tools and technologies when:

  • The tool is free (such as: Twitter, LinkedIn, Facebook)
  • The author is not someone directly associated with or compensated by the vendor. 
  • The post does not discuss competitive benefits.
  • Citadels occasionally covers paid tools in our technology landscape series or in post that includes a round up of technology and/or tools.

To increase the likelihood that your post will be accepted, consider these suggestions:

  • Whenever possible include real life examples and / or case studies to demonstrate the concept described. Example: Four ways to use tool XX in your regenerative lifestyle.
  • Use of videos, photos, charts, screenshots, and other visual content is strongly encouraged feel free to embed new types of content platforms as well.
  • Articles should include detailed instruction or specific recommendations that will help practitioners incorporate your advice into their content marketing processes.

In addition we do not accept submissions that fall into the following categories:

  • Post with unclear focal points are those that are not clearly organized or formatted to grab readers attention. We encourage writers to use subheadings, bulleted list, and bold fonts to highlight key concepts and action items.
  • Articles created as blatant link-Bait, with little original insight or practical discussion provided within the post copy..
  • Op-ed style posts that discuss why an issue is important without discussing how, specifically, it can be leveraged by regenerative practitioners.
  • Post that have already been published elsewhere. 
  • White papers and other promotional content that is meant to tout the benefits of one specific product or service over others.
  • Due to the volume of submissions, we maintain the right to refuse guest post inquiries that include a request for a link exchange.

Why write for Citadels?

As you likely know, sharing your expertise with an engaged audience of regenerative practitioners is a great way to improve your industry profile.

We expect many of our bloggers to tell us they can directly trace new business to their posts on Citadels.

Additionally, we have people contact us looking for work or asking to get involved in the regenerative world. The best way to work with us is to become an active blogger who contributes solid, detailed posts. This is the pool of people we look to when we have opportunities.

Our editorial process

Each post we receive is first reviewed for acceptance criteria. It may take a few days before our team can respond to new submissions. We receive many submissions, so we accept appreciate your patience throughout our review and production process. 

If your submission fits our criteria and is likely to be a good fit for the Citadels audience, we will contact you within 7 business days of receipt to confirm our intent to review your post for public publication.

Please note: Because of the volume of submissions, if your post is not a fit, we are unable to provide detailed feedback.

For posts being considered, average turnaround time for review is 10 business days, though the timeline may be shorter or longer, depending on the current volume of submissions under review.

Once a post has accepted for publication, it is generally scheduled to run within a two-week time span. While we cannot always honor specific publication date requests, our editorial team will do its best to accommodate the needs of our contributors.

Promotion and social media distribution

Citadels will promote all posts via Twitter, LinkedIn, Facebook, and any other relevant social platforms.  All authors are encouraged to promote their posts through their own networks, as well.

Republishing and repurposing your CMI posts

While we can only consider original, unpublished materials for publication, we are happy to allow our published authors to repurpose their posts elsewhere, but the following stipulations:

  • There should be a two-week window between the time your article goes live on Citadels and the time it is published on another site.
  • All subsequent publications of your article must cite the content marketing institute as the original source and provide a link to the article on Citadels.
  • All Citadels posts that are to be used in content curation efforts must adhere to the standards of fair use of online content for content creation. See link on Citadels fair use.

What to send with your article submission

Your bio. Bio should be approximately 60 words and should include your Twitter handle, as well as any other relevant links you wish to display such as your blog Facebook page website URL etc.

Your headshot. We use a site called gravatar to manage our authors headshots.  New contributors should create an account there and upload a headshot. Once this is done, we’ll need the email address that was used to create/register the account, so we can associate your headshot with the author profile we will use in your post.

A thematically related cover image. We also ask authors to include a high-resolution image that we can run as a cover image for each post. This can be a photo, a chart, a screenshot, or piece of theme art that represents the article topic in a compelling way. Images can be taken from the web or stock photo service, as long as they are royalty-free (or in the public domain or available as part of the Creative Commons), or you hold the copyright. If the image requires creator credit, please provide the necessary sourcing information, so we can be sure to attribute it properly.

If you would like to submit a poster article idea or have any questions, please contact us at editor at citadel’s. Info. New contributors may also wish to submit links to traditional writing samples that may aid in our decision-making process.

Adapted from the book:  Content Inc.: How Entrepreneurs use content to build massive audiences and create radically successful businesses. By Joe Pulizzi.  2016. McGraw Hill Education.

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