Why should I? Approaches to drive behavior change

Games anyone? Teaching and education is not working. We need more motivation campaigns. How to get people ton see that their actions are inconsistent with their ideals. It has to be fun and simple.

Peer behavior and social networking as a group with environmental goals is a key strategy. Susan Stevens of practically green inc has a great software platform.

Fascinating topic but I find it hard to blog about something that I am working hard to learn about. Lots of behavioral science being discussed.

The average person thinks about their energy use about 8 minutes per year.

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